bringing the brand to market

the launch

Rascal officially launched in 2014 to the junior market!

The brand experienced rapid growth after it's launch thanks to its innovative designs and Billy’s years of experience in the fashion and social media space.

a different direction

the move to jd sports

After years of building the brand, Rascal had a change in direction as the brand was acquired by JD Sports.

Whilst JD held the majority of shares, Billy still retained some allowing him to maintain a connection with the brand. It was a huge but exciting decision and move for Rascal.

becoming sole owner

bringing the brand back

Billy made the exciting decision to take back the brand and become the sole owner of Rascal! When he regained ownership, this is what he had to say...

"I’ve had an incredible journey partnering up with JD Sports, but now is the most exciting time of all as I am so proud to be able to say that I am the sole owner of Rascal Clothing. We’ve witnessed high growth in the last few years and our goal is to bring a new fresh innovative catalogue to the market, that will spread across many different genres of clothing whilst staying stylish, high quality and accessible."

becoming sole owner

the rise of rascal

There were lots of changes that needed making to rebuild the essence of Rascal.

So the explorations began with fun new designs, high quality fabrics and enthusiastic commitment to bring back the edge and playfulness at the heart of the brand.

Our hard work combined with the monumental support we've received from you has brought Rascal back to a place beyond anything we could have dreamt...

innovation, creativity & growth

2025 & onwards

We're insanely excited for what's to come this year and for the future of the brand. Rascal was built for the community with so much love, creativity and passion being put into everything we do.

We're really excited about the direction of the brand and so grateful to all of you who have continued to support us and follow our journey.

Keep an eye out for some of the coolest, most innovative designs we've ever created - we cannot wait to share it all with you!